Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management and a Fellow in Retail Marketing at Green Templeton College. He first joined Oxford to work with UK food retailer Tesco on the application of new information technology, following time spent at the University of Edinburgh, with Coca-Cola, and at the University of Newcastle-upon-Tyne.
He has been Visiting Professor at the Amos Tuck School of Business Administration at Dartmouth College. A geographer, urban planner and retailer by turn, he now teaches and researches in the areas of retailing and technology, retail and services marketing and retail planning and development. He has published and spoken widely on e-commerce, retail strategy and marketing, retail development and planning.
He is a member of the editorial boards of the International Review of Retail, Distribution and Consumer Research and the International Journal of Retail & Distribution Management. He is Editor of the Journal of Targeting, Measurement & Analysis for Marketing. He regularly features on television and radio news and consumer affairs programs. As Academic Director of the Oxford Institute of Retail Management, established in 1985, he is actively involved with Oxford's commercial clients in the retail, financial and leisure services sectors and as a faculty member of Said Business School, teaches marketing and retailing on Oxford's undergraduate, MBA, BA and MSc programs.